Top 10 List: Hiring a drone pilot.
Hiring a drone pilot is often thought of as a easy process, just like hiring a photographer for a real estate listing. BUT Did you know that the FAA can fine you up to $11,000 for hiring a unlicensed pilot? Drone pilots are getting fined for breaking FAA rules but most agents and architects I talk to don't realize that they can be held legally and financially responsible for mistakes made by the remote pilot.
Protect yourself with these top 10 tips for hiring a drone pilot.
What do they charge? $150-250 hour is about average for a real estate shoot. Just because someone is more expensive doesn't mean you should skip them. A good pilot can add a lot of value, save you time, money and help to drive your marketing efforts.
A drone pilot that charges much less than average for a fully edited real estate job and produces a video that is subpar and does not help to sell your listings, has just cost you money and ypou may end hiring another pilot to fix their mistakes. And they potentially cost you a LOT of money. How long will your listing be on the market before you realize your marketing is not working? How much was that time worth?
Dp they charge significantly less? They may end up getting you fined for being unlicensed.
Do they charge significantly more? They may have moved from another market, like L.A. or N.Y..They may work in the film industry and charge higher rates or they employ advanced editing and advanced filming techniques. Ask for the details of their pricing and what you are getting for your money.
Know your goal for your marketing efforts.
A commercial real estate shoot has different needs than a residential vs a shoot for an architect. A commercial agent may need longer shots and more focus on local traffic and nearby business, while a residential listing may need to show the front & back of the home in pleasing way. An architect needs an in depth look at the building and its context in the environment. All are different and all are filmed specific to its end use,
Graphics? Music? A drone pilot that knows how to film is great to have, one that knows how to film, edit, and create music and graphics for your marketing can be invaluable.
Do they film cinematic shots?
Architects, Landscape Architects or designers.
How do designers needs differ from agents? One is marketing for portfolio one is marketing for sales. The portfolio for designers, architects and landscape architects is their legacy and how the world knows their work. It is the only was that potential clients know their work and professionalism. ANd now drones offer a way to view large landscapes, building and site layouts that offer an unprecedented view of the built environment.
These are just some of the points needed to make a good commercial real estate video. This is a specialty product and pricing for video such as these, are at a premium. Filming a commercial real estate video can take an 2-5 hours. Editing a video can take upwards of 2-5 times that a typical real estate video and pricing will reflect this.
Hiring a drone operator should be an easy and safe experience. Make sure your hiring the best one you can with your budget and, be safe and don’t break the law!
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If you have any questions about hiring a drone pilot, filming video or photography, don't hesitate to contact us.